Why Orlando Is One of the Top Markets for Rental Property in Florida

Jackie Hauer
Jul 25
3 min read

A Closer Look at What Makes the City a Prime Choice for Real Estate Investors

Florida is known for its strong rental markets, but Orlando consistently ranks near the top — and for good reason. From booming population growth to high tourism demand and competitive rental returns, this Central Florida city offers a unique blend of stability and opportunity for both short- and long-term real estate investors.

If you’re thinking about investing in Florida, here’s why Orlando should be high on your list.

1. Tourism Drives Constant Demand for Short-Term Rentals

Orlando is home to:

Walt Disney World
Universal Orlando Resort
SeaWorld
The Orange County Convention Center

With over 70 million visitors annually, Orlando ranks among the most visited cities in the U.S. This tourism generates year-round demand for vacation rentals — particularly in areas like Kissimmee, Davenport, and Lake Buena Vista.

Properties that are zoned for short-term rentals (STRs) can command premium nightly rates, especially during holidays, school breaks, and special events.

2. A Growing Population Fuels Long-Term Rental Demand

Orlando isn’t just a vacation destination — it’s one of the fastest-growing cities in Florida. With continued job growth in tech, healthcare, hospitality, and logistics, the metro area continues to attract:

Young professionals
Families relocating from other states
College students (thanks to UCF, one of the largest universities in the U.S.)

This means steady demand for long-term rentals, particularly single-family homes and multi-family properties in the suburbs.

3. No State Income Tax = Investor-Friendly Environment

Florida’s no state income tax policy is a big incentive for both residents and investors. Whether you’re a local or buying from out of state, you won’t owe state tax on rental income.

Plus, property taxes in Central Florida remain relatively reasonable compared to other major U.S. metros.

4. Orlando’s Affordability Stands Out Among Major Florida Cities

Compared to cities like Miami, Fort Lauderdale, or Naples, Orlando offers:

Lower median home prices
Higher rent-to-price ratios
Greater inventory of STR-approved properties

This makes it easier for investors to enter the market and achieve stronger cash flow from day one.

5. Diverse Property Types Offer Flexibility

From condos and townhomes to vacation villas and single-family homes, Orlando offers a wide range of property types, including:

New construction communities with resort-style amenities
Zoned short-term rental neighborhoods with property management options
Downtown Orlando multi-units for long-term tenants

Investors can tailor their strategies based on budget, goals, and risk tolerance.

6. Strong Infrastructure and Job Growth Support Stability

Major employers in the area include:

Walt Disney Company
AdventHealth
Lockheed Martin
Orlando Health
Amazon distribution hubs

With major infrastructure projects underway — including expanded highways, a growing airport, and the Brightline high-speed rail — Orlando is positioned for sustained growth and economic resilience.

7. Legal and Regulatory Environment Is Relatively Investor-Friendly

While short-term rentals are regulated in some communities, many neighborhoods near Disney and in unincorporated parts of Osceola County allow STRs by right. Compared to markets with strict Airbnb bans, Orlando provides more flexibility for vacation rental operators — as long as they follow zoning and HOA guidelines.

Final Thoughts

Whether you’re looking for a short-term vacation rental, a buy-and-hold single-family home, or a multi-unit property for passive income, Orlando offers a compelling case for investment:

Strong demand
Favorable tax environment
Affordable pricing
Long-term growth potential

Interested in investing in Orlando real estate?I can help you identify profitable neighborhoods, analyze rental returns, and connect you with trusted property management options.